How To Stage an Organizational Comeback

Drawing from his remarkable experience turning around two universities and a mega-church, Dr. Mark Rutland guides leaders through the hard, dangerous work of turning failure into success. The paralyzing problems of debt, mistrust, declining numbers, and deferred maintenance can be overwhelming. In ReLaunch, Dr. Rutland shows church and business leaders how to…

  • Cast a vision while facing reality.
  • Align market, message, and medium.
  • Transform corporate culture.
  • Lead from Quality to Excellence.
  • Re-Energize and lead a board.

In ReLaunch, Rutland states, “This book is for the rugged visionaries who see in the wreckage a hope for the future and are willing to pay the price for a relaunch.”

  • Having led a major turnaround myself, I can declare with certainty that it's a tough job. Mark Rutland has led three and Relaunch is the result. Every leader needs this insightful and powerful book.

    —Gov. Mike Huckabee

  • When I think of turnaround leadership, I think of Mark Rutland. He is one of the most effective communicators I have heard in 50 years of ministry. His rich experience and engaging style make ReLaunch an absolute gold mine for leaders.

    —James Robison President, Life Outreach International in Fort Worth, TX

  • Dr. Mark Rutland's new book, ReLaunch, is a must-read for all leaders. Whether you need to turn your organization around or take it further than it's been before, this book gives you the tools to lead your business to success.

    —Jentezen Franklin

  • Dr. Rutland truly has a lifetime's worth of experience leading organizations on the verge of collapse - a church, a college, and a university - and bringing them back from the brink. And the leadership lessons he imparts in this book are invaluable. Whether you've been a leader for years or are just coming start out, I highly recommend reading this book from cover to cover.

    —Robert Morris

  • I'm a big fan of Mark Rutland and his book ReLaunch. Why? Because he's a man who lives and teaches simple truths. Mark's style, his use of real life laboratories of leadership, his practical application, and his insightful historical illustrations also make this an extremely readable book.

    —Ken Blanchard


Dr. Mark Rutland, the third president of Oral Roberts University in Tulsa, Oklahoma is a businessman, distinguished educator, and nationally recognized figure in Christian leadership. He is the president of the National Insitute of Christian Leadership. Dr. Rutland also serves as president of Global Servants.

A native of Texas, Dr. Rutland was educated at the University of Maryland and Candler College of Theology at Emory University in Atlanta, Georgia. He holds a Ph.D. from California Graduate School of Theology. Dr. Rutland and his wife, Alison, have one son, two daughters, four grandsons, and two granddaughters. This is his fourteenth book.


By Dr. Mark Rutland

208 pages
Hardcover Only
8.25 X 5.5 inches
Published Feb. 1, 2013
by David C. Cook Publishers


By Dr. Mark Rutland

208 pages
Hardcover Only
8.25 X 5.5 inches
Published Feb. 1, 2013
by David C. Cook Publishers